Improve user experience
Based on research into rank factors, the best ranking factors for four are
- Website visits
- Time on site
- Pages per session and
- Rate of bounce.
Each of these is directly connected to the experience your site provides your visitors. It’s quite simple: If your site is simple and enjoyable to use and has important information, you’ll receive more visitors who will remain longer on your website and browse more pages, and this will increase the rank of your website in search results.
On-page optimization
The presence of high-quality content on your site is among the most effective methods to boost the number of visitors to your site and increase its ranking on search engines. In an upcoming survey of marketing professionals, 57% agreed that developing content on the web was the most efficient SEO method. Be sure that your content is
- Mistake-free
- Keyword-rich
- Mobile-optimized
- Written to meet the needs of your audience and
Provides valuable links to other information, both external and internal.
Find more backlinks
Backlinks—links from other websites to yours—are among the most heavily weighed Google rankings factors. Links that link to your website content from authoritative domains demonstrate your website’s authority, draw an increase in traffic, and also boost the rank of your website in search results.
Increase the speed of your pages.
Google started making use of mobile speed in its search results as an indexing factor in July of 2020. even though it says that the “speed update” will only be affecting a small portion of sites, it’s an excellent idea to ensure your website is as speedy as it can be, both to increase your rank in search and to provide a pleasant user experience.
Links to work on
The presence of quality links to your website is among the most effective methods to increase traffic and establish the credibility of your website; however, websites that display an error 404 can hurt the user experience as well as the rank of your site in Google.
Optimize images
Optimizing your images is vital for speeding up your site and also making it simpler for Google to recognize the images that are on your website pages. Be sure that all of your website’s images are resized, have descriptive filenames and have alt text.
Use H1 and H2 header tags.
Header tags not only make your content more understandable to both search engines and humans alike, but there is also an incredibly strong connection between Google ranking as well as the inclusion of header tags within the content body. The use of header tags is also great for displaying how your text is structured as well as highlighting the most important elements.
Optimize your local search
Many users are using smartphones to find companies “near me.” To boost the odds of your business showing up in relevant local search results,
- Be sure to claim the correct Google My Business listing.
- Include relevant content in Google Posts,
- Make sure your company is listed in local directories and
Enhance your online image by gaining amazing online reviews.
Aim for “position zero.”
When a user is asked the question on Google Search, Google sometimes draws information from a related website and shows it in an exclusive featured snippet or answer box that is above the top result. Making content an ad-hoc snippet of content is an excellent method to boost the number of visitors to your site (snippets contain a link to the site that the content originated from) and also increase the credibility and visibility of your company’s brand. To increase the chance of your content being chosen to be featured by Google, you should think of possible search terms that relate to your business. Then, you can fill your website with concise and authoritative responses.