What steps does content marketing need to take in everyday life? In the video series “The Everyday Life of an Online Marketer,” we sarcastically discuss the subjects that internal managers are often worried about. The short stories feature some technical and content-related elements, even though they can be considered entertaining in their whole.
It was much easier than I had expected. My boss was very enthusiastic about the use of content marketing to attract prospects earlier in the customer journey. What were the buzzwords: inbound and holistic, retargeting, touchpoints, and segmentation? What else could I do to explain it? It’s okay; I’m now working as a manager of marketing to manage structuring the content of marketing. It wasn’t quite like it was as simple as I had hoped when I first started.
Yesterday, I had a conversation with an industry friend. He heads 10 people that have “content marketing” in its trademark. There are ten editors on blogs, mostly part-time. We’re back to the various definitions. Content marketing equals text, and a blog is text. I don’t think so. the other way around.
Content marketing to me is not just about creating the content. The emphasis should be on the phrase “marketing.” After all, I stated in my declaration that I’d get a “commercial advantage” from the content. Of course, the content must be developed. It requires brainstorming, ideas, and briefings, editors, or content producers. But the process takes beyond that.
Content Experience—What Is It?
Content experience is a new digital marketing trend that is closely tied to marketing through content. But it takes it another step. The article explains what this is and how to make a great content experience.
7 Phases of The Content Marketing Process
My brain is being rewired. This is not something I will do. I intend to astound my colleagues in the coming week by offering the optimal process blueprint for marketing content. What is the most crucial action to take? Everyone believes that it will only happen once. “So, we’re going to do content marketing now.” Assessment, keyword research, and briefing are the first steps in the process, which concludes with creation. Facebook can be used to post the content. Additionally, the post may rank well on Google. Everything is OK, but I would want a more aggressive approach.
Agile Process For Content Marketing
Nothing is as agile in internet marketing as content marketing. Each phase does not have fixed dates for their start. Each phase runs in parallel repeatedly. Each content asset is run separately.
It’s not long until I’ve collected several ideas:
- Backlog of ideas/collection
- idea evaluation
- briefing
- content production
- Publishing and compilation of content
- distribution
- Analysis
The way you do this is to sum up the seven phases of marketing content. Important: Following the analysis, the process begins all over again with the writing and briefing. The entire process is laid out in a clear strategy for content marketing to give us all an outline and move in the same direction. However, the method is a different issue completely.
Overview: This is What The Basic Content Marketing Process Looks Like
I’ve made a lot of progress in that. Naturally, a wonderful representation of each phase must not be missed. Gorgeously striking, so that it is absorbed.
But wait a moment; I’m not able to create the process. And then everyone says that we already have content. It’s true. It would be nice to have this press room, which is great for journalists, but our customers are not in any way. My predecessor started a blog for the company, which is currently filled with text messages. I would suggest using another method; I’ll need to examine it further.
Content Audit And Goal Definition as a Starting Point
It doesn’t make sense to begin collecting ideas. However, you can do a lot more with an inventory. An audit of the content to determine the status quo and keyword research to match. My art teacher in school used to say “Seeing once is better than hearing ten times.” Then, on to the visualization. A basic setup at the start and only being performed once is likely to eliminate any objections from your colleagues. It’s sensible.
The Content Marketing Process In Detail
Then I go through the process of content marketing:
- In the beginning, the content audit will be used to determine the content that is currently available on the site. Additionally, I collect the data on interactions via Google Analytics and the Search Console and other interesting metrics, such as visibility words, word length, type of media, as well as date of publication, and so on.
- Then, keyword research is conducted to gain a general understanding. After that, everything is compared to the previous strategy, and a first backlog is created.
- We are now in the area of agility. Once the backlog is filled, it will be much easier for me and my colleagues to come up with new ideas. Naturally, it will occur at any time. Customer service is always receiving repeated inquiries and will be able to post these on the website, while social media will review the comments columns. Sales colleagues are sure to know about any other issues that affect us. In addition, I employ brainstorming techniques to bring good ideas to them.
- Every idea is then assessed. Multiple people can accomplish this task simultaneously. It’s about estimating the potential for SEO as well as marketing via social networks, communications for corporate purposes, and link development. We use the point value approach with individual weighting.
- It’s also a great idea to gather types of content and then categorize them into the phases of the customer journey. This is particularly important for the briefing phase and, in the end, for production. In the end, diverse divisions are involved in both stages.
I haven’t made it to this point the other day. The content is now developed. I can see the twinkle in my eyes!
Campaigns And Content Maintenance
It goes without saying that this information must be documented after the content is produced. It is important to not ignore this work. The type of representation that is supported by the media, followed by the written text’s beautiful design. A lot of things come together. The publication has finished part of the distribution, but not all of it. After the process is over, it’s beneficial to ask oneself these questions, like:
- Does my email marketing company have the ability to use the same content for the next campaign or do it in segments?
- Which social media platforms are appropriate?
- How can I get people to come to my website?
- How do I connect my content marketing forms in a meaningful manner?
- What do you think of your website’s appearance on transaction pages, under filters, and between products?
- Are there any forums, groups, or Q&A websites to which content could be of value?
- Do I need to send a text message or escort the blogs or magazines?
Analysis of Success
The final phase is the most crucial. The evaluation of the content after a specific time. Content should be inspected to ensure that it is current. We can assess hard numbers as well as interaction and visibility data. Furthermore, the content may be further refined. In this stage it is time to decide if the content is required to be revised and if it is able to be distributed again. This is a crucial aspect to consider: Ultimately, it significantly reduces the cost of production. One sentence must always be resonant: content marketing doesn’t stop! A nice last word.
